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Application Details
program fee
US$2,600 US$2,392
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Business Analytics: Decision Making with Data
How do you put data to practical use in your organization?
By getting involved in every step of the analytics process.
Big data and analytics are more than technology and data science problems to be relegated to the specialists. In fact, the hardest part of engaging analytics is not the data science or the technology. Through this program, gain a working knowledge of analytics that is grounded in practical application and equipped with business-focused insight.
This program equips you with:
- The tools required to put analytics to practical use and solve specific business problems
- The language and intuition to work effectively with data scientists
- The necessary insights for leveraging analytics to accelerate growth and increase efficiency and productivity
Key Takeaways
In this nine-week program you will:
- Identify where in your organization analytics adds value
- Build the confidence required to operate in a data-driven environment
- Develop the ability and intuition to judge "good analytics" from "bad analytics"
- Understand the importance of experimentation platforms to drive business growth
- Learn how to tell a persuasive story with data visualization tools
- Build a working knowledge of data science
Program Experience
Live Faculty Webinars
Industry Examples
Real-World Application Exercises
Global Network of Collaborators
Dedicated Program Support Team
Live Office Hours
Peer Learning and Feedback
Mobile Learning App
Program Modules
Over the course of nine weekly modules, you will gain a working knowledge of data science and will be able to apply analytics within your organization to drive more successful business outcomes.
Orientation Week:
Introduction and Overview of the Learning Platform and Program Calendar
Orientation week is the official start to the program. During this week, you are introduced to the learning platform, receive an overview of the program calendar, and have the opportunity to introduce yourself to your peers via the discussion forums.
Module 1:
Leading with Analytics
Learn why analytics is every manager’s problem. As analytics is a necessary part of business strategy, you will use the Kellogg Analytics Framework–a process for developing analytics-driven business initiatives–to help you achieve your business goals.
Module 2:
Exploratory Analytics with Visualization
What makes you a good consumer of analytics? In this module, you will explore how the human visual system works, how to see beyond simple patterns in data, and learn how to tell persuasive stories using visualization tools.
Module 3:
Distinguish Good from Bad Analytics
What questions should you ask to help distinguish good analytics from bad analytics? This module will help you make analytics-based decisions on real-causal relationships. You will learn to recognize analytics design flaws and identify errors in reasoning.
Module 4:
Causal Analytics
Analyze the importance of experimentation platforms in driving growth and in analytics.
Module 5:
Causal Analytics in Action: The CPE Case
Apply the concepts of the program to a real-world problem. Consider the two objectives of the case and analyze the best ways to achieve the objectives.
Module 6:
Predictive Analytics
Gain an understanding of predictive analytics, how profitable it can be, and how it can enable business initiatives.
Module 7:
Linking Analytics with Actions
Learn how good decisions are the result of careful planning, anticipating the complexity of real-world optimization problems, and integrating your domain expertise with analytics.
Module 8:
Machine Learning and Artificial Intelligence
Understand the logic behind machine learning models and learn how these systems automatically uncover complex data relationships and offer predictions.
Orientation Week:
Introduction and Overview of the Learning Platform and Program Calendar
Orientation week is the official start to the program. During this week, you are introduced to the learning platform, receive an overview of the program calendar, and have the opportunity to introduce yourself to your peers via the discussion forums.
Module 5:
Causal Analytics in Action: The CPE Case
Apply the concepts of the program to a real-world problem. Consider the two objectives of the case and analyze the best ways to achieve the objectives.
Module 1:
Leading with Analytics
Learn why analytics is every manager’s problem. As analytics is a necessary part of business strategy, you will use the Kellogg Analytics Framework–a process for developing analytics-driven business initiatives–to help you achieve your business goals.
Module 6:
Predictive Analytics
Gain an understanding of predictive analytics, how profitable it can be, and how it can enable business initiatives.
Module 2:
Exploratory Analytics with Visualization
What makes you a good consumer of analytics? In this module, you will explore how the human visual system works, how to see beyond simple patterns in data, and learn how to tell persuasive stories using visualization tools.
Module 7:
Linking Analytics with Actions
Learn how good decisions are the result of careful planning, anticipating the complexity of real-world optimization problems, and integrating your domain expertise with analytics.
Module 3:
Distinguish Good from Bad Analytics
What questions should you ask to help distinguish good analytics from bad analytics? This module will help you make analytics-based decisions on real-causal relationships. You will learn to recognize analytics design flaws and identify errors in reasoning.
Module 8:
Machine Learning and Artificial Intelligence
Understand the logic behind machine learning models and learn how these systems automatically uncover complex data relationships and offer predictions.
Module 4:
Causal Analytics
Analyze the importance of experimentation platforms in driving growth and in analytics.
Download Brochure
Industry Examples
Industry examples that allow you to dive deeper into the applications of business analytics. Some of the brands featured are:
Certificate
Certificate
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.
Download Brochure
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.
Program Faculty
Eric Anderson
Kellogg School of Management, Marketing Hartmarx Professor of Marketing, Director of the Center for Global Marketing Practice
Professor Anderson holds a Ph.D. in Management Science from MIT Sloan School of Management. His research interests include analytics, retailing, pricing strategy, innovation, new products, and channel management. His recent research has been conducted with various companies around the world... More info
Florian Zettelmeyer
Kellogg School of Management, Nancy L. Ertle Professor of Marketing, Faculty Director, Program on Data Analytics at Kellogg, and Chair of Marketing Department
Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing at the Kellogg School of Management at Northwestern University. He also founded and directs the Program on Data Analytics at Kellogg, the school's Big Data and Analytics initiative... More info
Steven Franconeri
Professor of Psychology, Weinberg College of Arts & Sciences, Professor of Design, McCormick School of Engineering (Courtesy), Director,Northwestern Cognitive Science Program,Professor of Marketing (Courtesy)
Steven Franconeri is a leading scientist, teacher, and speaker on visual thinking, visual communication, and the psychology of data visualization. He is a Professor of Psychology in the Weinberg College of Arts & Sciences at Northwestern, Director of the Northwestern Cognitive Science Program... More info
Kristian Hammond
McCormick School of Engineering,Professor of Computer Science,Bill and Cathy Osborn Professor
Kristian Hammond is currently the Chief Scientist at Narrative Science, a company focused on automated narrative generation from data. He is also a professor of Computer Science and Journalism at Northwestern University and a researcher in the areas of human-machine interaction, context-driven information systems, and artificial intelligence... More info
Eric Anderson
Kellogg School of Management, Marketing Hartmarx Professor of Marketing, Director of the Center for Global Marketing Practice
Professor Anderson holds a Ph.D. in Management Science from MIT Sloan School of Management. His research interests include analytics, retailing, pricing strategy, innovation, new products, and channel management. His recent research has been conducted with various companies around the world and has impacted both management practice and academic theory. His articles have appeared in scholarly journals such as Journal of Marketing Research, Marketing Science, Management Science, Journal of Economic Theory, and Quarterly Journal of Economics. He has also published articles in Harvard Business Review and in Sloan Management Review. His 2004 paper on the long-run impact of pricing and promotions was recently recognized for its enduring impact on the field of marketing. His 2014 paper on deceptive product reviews won the Paul E. Green award for the best paper in Journal of Marketing Research.
Professor Anderson is currently the marketing department editor of Management Science. At Kellogg, Professor Anderson teaches Pricing and Retail Analytics in the MBA program and Marketing Analytics in the EMBA program. Professor Anderson also serves on the Board of Directors for Canadian Tire and is an advisor for LiftLab and Retention Science.
Florian Zettelmeyer
Kellogg School of Management, Nancy L. Ertle Professor of Marketing, Faculty Director, Program on Data Analytics at Kellogg, and Chair of Marketing Department
Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing at the Kellogg School of Management at Northwestern University. He also founded and directs the Program on Data Analytics at Kellogg, the school's Big Data and Analytics initiative.
Professor Zettelmeyer specializes in evaluating the effects of information technology and big data on firms. More generally, his work addresses how the information consumers have about firms, and vice versa, affect firm behavior. He has extensively studied the auto industry as a laboratory to understand the effects of customer information, investigating the effect of the Internet, the passthrough and effectiveness of promotions, and what consumers' online journeys predict about their purchase behavior.
He has received numerous teaching awards and been voted "Outstanding Professor of the Year" by Kellogg MBA students. He is a Research Associate of the National Bureau of Economic Research (NBER).
Professor Zettelmeyer received a degree in business engineering from the University of Karlsruhe (Germany), a M.Sc. in economics from the University of Warwick (UK) and a Ph.D. in marketing from the Massachusetts Institute of Technology.
Steven Franconeri
Professor of Psychology, Weinberg College of Arts & Sciences, Professor of Design, McCormick School of Engineering (Courtesy), Director,Northwestern Cognitive Science Program,Professor of Marketing (Courtesy)
Steven Franconeri is a leading scientist, teacher, and speaker on visual thinking, visual communication, and the psychology of data visualization. He is a Professor of Psychology in the Weinberg College of Arts & Sciences at Northwestern, Director of the Northwestern Cognitive Science Program, as well as a Kellogg Professor of Management & Organizations by Courtesy. He is the director of the Visual Thinking Laboratory, where a team of researchers explore how leveraging the visual system — the largest single system in your brain — can help people think, remember, and communicate more efficiently.
His undergraduate training was in computer science and cognitive science at Rutgers University, followed by a Ph.D. in Experimental Psychology from Harvard University, and postdoctoral research at the University of British Columbia. His work on both Cognitive Science and Data Visualization has been funded by the National Science Foundation, as well as the Department of Education, and the Department of Defense. He has received a prestigious National Science Foundation CAREER award, given to researchers who combine excellent research with outstanding teaching, and he has received a Psychonomic Society Early Career award for his research on visual thinking.
Kristian Hammond
McCormick School of Engineering,Professor of Computer Science,Bill and Cathy Osborn Professor
Kristian Hammond is currently the Chief Scientist at Narrative Science, a company focused on automated narrative generation from data. He is also a professor of Computer Science and Journalism at Northwestern University and a researcher in the areas of human-machine interaction, context-driven information systems, and artificial intelligence.
In 1999, Kristian Hammond founded Northwestern University's Intelligent Information Laboratory (InfoLab). At the InfoLab, his team is creating technology that bridges the gap between people and the information they need. From 2000 to 2001, he also enjoyed a run as the weekly technology correspondent for WTTW's Chicago Tomorrow.
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FAQs
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How do I know if this program is right for me?
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Are there any prerequisites for this program?
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
What is the typical class profile?
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
What other dates will this program be offered in the future?
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
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How much time is required each week?
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
How will my time be spent?
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
- Engaging with recorded video lectures from faculty
- Attending webinars and office hours, as per the specific program schedule
- Reading or engaging with examples of core topics
- Completing knowledge checks/quizzes and required activities
- Engaging in moderated discussion groups with your peers
- Completing your final project, if required
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
What is it like to learn online with the learning collaborator, Emeritus?
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
How do I interact with other program participants?
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
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What are the requirements to earn the certificate?
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
What type of certificate will I receive?
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
Do I receive alumni status after completing this program?
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
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What equipment or technical requirements are there for this program?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the program content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
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Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
What is the program fee, and what forms of payment do you accept?
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
- Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
- Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the program you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Is there an option to make flexible payments for this program?
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
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What is the policy on refunds and withdrawals?
You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.
What is the policy on deferrals?
After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.
Financing Options
We offer financing options with our partner, Climb Credit*.Click here to learn more.
*Applicable for US Residents
Flexible payment options allow you to pay the program fee in installments. Click here to see payment schedule.
Didn't find what you were looking for?
Write to us at learner.success@emeritus.org
or Schedule a call with one of our Academic Advisors
or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)